Dignity Health Announces New LA Galaxy Arena Sponsorship Heading
Dignity Health enters multi-year agreement with AEG to make Dignity Health Sports Park the home of five-time MLS Cup champions LA Galaxy; Effective Jan. 1, 2019, the naming rights deal will see the 125-acre site in Carson, CA, currently named StubHub Center, become Dignity Health Sports Park.
LOS ANGELES (Thursday, Dec. 13, 2018) – Dignity Health, one of the nation’s largest health care systems, has partnered with AEG and effective Jan. 1, 2019, the official home of the five-time Major League Soccer Cup champions LA Galaxy, will be renamed Dignity Health Sports Park (DHSP).
As part of the agreement, Dignity Health will have exclusive naming rights to the stadium (currently StubHub Center) and will be the official health care partner of the LA Galaxy. The partnership has been specifically designed to give back to Los Angeles communities, particularly those surrounding DHSP. This will include wide range of health and wellness programs.
“Dignity Health is dedicated to providing excellent care for those in need, and as the new naming rights partner for one of AEG’s marquee facilities, we look forward to working with them to amplify our efforts to make a positive and lasting difference for all our fans,” said Dan Beckerman, CEO of AEG. “Sports has the power to bring people together, and Dignity Health is the perfect partner to help us highlight and support the LA community that surrounds the LA Galaxy and Dignity Health Sports Park.”
Dignity Health will also work directly with the LA Galaxy Foundation, the charitable arm of the LA Galaxy. Through this partnership, they will host numerous annual community events at DHSP and throughout Greater Los Angeles in conjunction with Dignity Health’s Hello humankindnessTM brand. This reflects Dignity Health’s commitment to meet the needs of every patient and family member who seeks care with respect, compassion and dignity. The LA Galaxy Foundation shares this belief, and hours giving back to the community at local schools, hospitals, fields, and events.
“It is with great excitement that Dignity Health joins the LA Galaxy and AEG as their exclusive health care partner,” said Lloyd Dean, president and CEO of Dignity Health. “It is our hope that we will deepen our ties with the communities we serve in the greater Los Angeles area through the Dignity Health Sports Park. Whether supporting the youth sports league, offering health clinics, or providing funds to charitable organizations, together, we will promote greater health and wellness for all.”
Dignity Health will provide in-stadium first aid services as well as have its mobile wellness clinic onsite throughout the season. Dignity Health will support LA Galaxy youth program initiatives, including the club’s local youth team affiliates and youth soccer tournaments like LA Galaxy Cup and Copa LA. LA Galaxy players will make regular visits to Dignity Health hospitals each year, meeting with patients and support staff. Viewing parties will also be held for patients at Dignity Health hospitals for select LA Galaxy games, with LA Galaxy Star Squad and mascot Cozmo set to attend various events.
“This is such an exciting opportunity for Dignity Health to partner with AEG and the LA Galaxy,” said Julie Sprengel, SVP of Dignity Health Southern California. “LA Galaxy fans live and work in the communities we serve, including downtown Los Angeles, Glendale, Long Beach, Northridge and the Inland Empire. With this partnership, we’ll now have an even greater opportunity to give back to the families who entrust their health care to us.”
The LA Galaxy will kick off the 2019 Major League Soccer Season at Dignity Health Sports Park in March. The LA Galaxy’s home opener at Dignity Health Sports Park, along with the entire 2019 LA Galaxy MLS schedule, will be announced at a later date.
“We are incredibly proud to have brokered this special partnership with such a distinguished organization in Dignity Health,” said Global Partnerships Chief Operating Officer Nick Baker. “Thanks to the vision of Julie Sprengel and team, along with the leadership of Robert Vartan and Kala Polman-Tuin from AEG Global Partnerships, it was evident from the very first meeting that we all shared so many mutual objectives to have positive impact on the community and fans in a unique manner for many years to come.”
About Dignity Health Sports Park
Dignity Health Sports Park is southern California’s home of world-class competition and training facilities for amateur, Olympic, collegiate and professional athletes. Managed by AEG Facilities, the $150 million, privately financed facility was developed by AEG on a 125-acre site on the campus of California State University, Dominguez Hills (CSUDH) in Carson, California. Dignity Health Sports Park features an 8,000- seat tennis stadium, a 27,167-seat stadium for soccer, football and other athletic competitions and outdoor concerts; a 2,000-seat facility for track & field and a 2,450-seat indoor Velodrome – the VELO Sports Center – for track cycling. Dignity Health Sports Park is home to Major League Soccer’s LA Galaxy, the five-time MLS Cup Champions. Dignity Health Sports Park is also home of the Los Angeles Chargers, United States Tennis Association’s (USTA) High Performance Training Center, the national team training headquarters for the U.S. Soccer Federation (USSF) and EXOS, an international training center for elite and professional athletes.
About Dignity Health
Dignity Health, one of the nation’s largest health care systems, is a multi-state network of 10,000 physicians, more than 60,000 employees, 41 acute care hospitals, and 400-plus care centers including neighborhood hospitals, urgent care, surgery and imaging centers, home health, and primary care clinics. Headquartered in San Francisco, Dignity Health is dedicated to providing compassionate, high-quality, and affordable patient-centered care with special attention to the poor and underserved. In FY 2018, Dignity Health provided $2.1 billion in charitable care and services. For more information, please visit our website at www.dignityhealth.org. You can also follow Dignity Health on Twitter, Facebook, and LinkedIn.
About LA Galaxy
The LA Galaxy is an American professional soccer club, based in Los Angeles that competes in Major League Soccer (MLS). It is the league’s most-decorated club, having won the MLS Cup a record five times (2002, 2005, 2011, 2012, 2014) – the MLS Supporters’ Shield four times (1998, 2002, 2010, 2011), and the Lamar Hunt U.S. Open Cup twice (2001, 2005), and is one of just two MLS teams to win the CONCACAF Champions’ Cup (2000).
About LA Galaxy Foundation
The LA Galaxy Foundation, the 501(c)(3) organization associated with the LA Galaxy, is dedicated to assisting the community in which the team lives, works, and plays. LA Galaxy players, coaches, alumni and staff spend countless hours giving back to the community at local schools, hospitals, fields, and events. The LAGF continually strives to aid organizations that meet its mission of supporting and creating education, health, and soccer-related activities and programs for youth in the greater Los Angeles area.